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John Hoefling
(1927-2005)

Oregon Skiing Legend

 

John Hoefling

 
NWskiers' Article Links: | Personal Profiles | NWSCC's Man/Woman of the Year |
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  By Vicki Andersen

 

Memorial
JOHN E. HOEFLING
(May 29, 1927 - March 7, 2005)

John’s life-long passion for skiing began as a necessary toil in getting to school during northern Wisconsin winters. After moving to Oregon in his teens, his love of the outdoors expanded as he spent school breaks working for the Forest Service on Mt. Hood.

A Navy stint stationed in Honolulu added a love of Hawaii, with a yearning to one day make tracks on the slopes of Mauna Kea. Post-Navy found John attending Portland’s Lewis and Clark College as a journalism major. He continued to spend summers on the Forest Service fire crew and winter weekends as a lift operator and volunteer patrolman at Summit Ski Area on Mt. Hood, where he met his wife, June.

John was awarded Lifetime Honorary Membership in the North American Snowsports Journalists Association

 

In the mid-1950s, John began sharing his on-slope expertise, eventually becoming director of the Portland Jaycee Ski School. He founded Western Ski Pros Ski School, which under his leadership at one time taught aspiring enthusiasts at three different Mt. Hood ski areas. Countless instructors facing their Professional Ski Instructors of America certification exams had their anxiety calmed by John’s smiling face and encouraging words, and he ultimately became an exam coordinator.

While holding down a full-time job in data processing management, and later owning and operating a print shop, John found time to put his journalism background and zeal for skiing to work. He edited and published Skiers Almanac, Along the Ski Trails and Northwest Skiing. (John used to quip that between his ski publishing and ski school business, he was his own best print shop customer!) He was co-producer and on-camera host of the television program, “Oregon Skiing.” He wrote ski columns for a number of newspapers. His stories appeared in SKI Magazine, Ski Racing, Ski Business, Ski Area Management, Ski Oregon, Northwest Skier and Ski Industry Letter. John was awarded Lifetime Honorary Membership in the North American Snowsports Journalists Association, an organization in which he was a forty-year member, served as Executive Secretary for 16 years, and a Board member for another dozen.

 

John was a co-founder of OSIA and an inspiration to those who knew him. 

John was an organizer and doer, especially when it came to sharing his enthusiasm for this sport. He was co-founder and co-director of the Oregon Snowsports Industries Association; co-founder of the Northwest Hall of Fame of Winter Sports; a ski shop co-owner; Mt. Hood Ski Council treasurer; Oregon Sports Action Board member; and spent years on the State of Oregon Snow Park Advisory Committee. He was executive director of the Northwest Pro Ski Tour, and a rep for Salomon, Hart skis, Blizzard skis, and Roffe/Sportscaster. John was honored as Skiyente Ski Club’s 2004 “King Winter” for his immeasurable contributions to skiing.

John was an inspiration to those who had the fortune of knowing him. He always had time and energy to donate to a worthy endeavor, be it ski-related or his community. Many folks were in awe of his style and stamina on the slopes, and he was a formidable rival on the race course. I was extremely fortunate and privileged to be his daughter - inheriting his devotion to journalism, infected with his zest for skiing, and his traveling buddy on countless journeys.

John had just returned from a week in the powder fields of Utah, and was packing to attend an annual gathering of ski journalists in Idaho, when he suddenly and unexpectedly passed away. Hopefully he’s finally making those turns on Mauna Kea.

 
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