Creating Images for the Web
Colors on the Web

Web Images
Introduction
File size
Colors

Colors on the Web First, the good news: color doesn't cost you anything extra on the Web. Two colors, three colors, and colors outside of the print gamut are all the same price--and you don't have to worry about press checks. Now the bad news: gradients, blurs, and subtleties of color are difficult to achieve online (as is just about anything else refined).
the GIF color palette All GIFs have a color palette consisting of up to 256 colors (8-bit color). It's a good idea to make this palette conform to Netscape's 216 browser-safe colors (see the tip below). These colors are a simplified subset of the Mac's and PC's 256-color system palettes. By limiting your GIFs to this palette, you won't actually ensure that your visitors will see the same colors that you see (because monitors can vary substantially in the colors they show), but at least your graphics won't dither on either platform.
Netscape's 216 colors If you can possibly reduce your GIFs to Netscape's 216 browser-safe colors, do it. There are times, however, when that's not an option. Sometimes the Netscape palette just annihilates your image. When this happens, use an adaptive palette (which means that rather than changing the colors in the image to those of an existing palette, you can choose a palette that is derived from the actual colors in the image)--outside of the Netscape 216. It's better that your graphics look bad on 256-color monitors and good on displays with more colors, rather tha n look bad on all systems.
Browser safe colors Visit Lynda Weimans page to pick up a palette with all the colors compatible with bothe Newscape and Micorsoft browsers.
 

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